What we can do for your stand

Trade-fair staffing services, modular and available one at a time

Welcome, product promotion, languages, lead collection and coordination. Take a single figure or the whole team: the quote stays single and fixed, with OPEN S.r.l. as your only contractual counterpart.

Welcome hostesses and stewards

The stand’s front desk: greeting, qualifying, directing to sales.

The person who intercepts whoever comes in, works out in seconds whether they are a buyer, a curious visitor or a competitor, and points them to the right person. It’s the role that protects your salespeople’s time at peak hours and keeps the stand tidy all day.

Welcome in Italian and English, other languages on request
Qualifying against the priority list you give us
Guest-list, invitation and appointment management
Continuous coverage with rotated breaks

Promoters and demonstrators

Staff trained on the product, not just on courtesy.

Sales-minded profiles, briefed before opening on your catalogue and on the message you want to land. Useful when the product needs explaining, trying or demonstrating, and when you need to hold the visitor for more than thirty seconds.

Product briefing by video call or in person
Presentation script agreed with your marketing
Demos, hands-on trials, tastings and sampling
Daily report on recurring objections and questions

Interpreters and bilingual hostesses

Negotiations with foreign buyers, friction-free.

At international fairs the value is won at the table with foreign distributors and importers. We provide business interpreters and hostesses whose language level is checked at interview and who are prepared on your sector’s terminology.

English, French, Spanish, German, Portuguese, Russian, Chinese, Arabic
Negotiation interpreting at the stand and in meeting rooms
Language support at conferences and presentations
Translation of product sheets and floor materials

Lead collection and reporting

Contacts arrive in your CRM tidy, not on scattered sheets.

We train the staff to use your badge scanner or web app, with shared rules on what qualifies a contact. At day’s end you get the numbers; at the end of the fair the full, de-duplicated file, ready for sales.

Use of the exhibitor’s badge scanner or digital forms
Required fields and quality notes defined together
End-of-day report with counts and issues
Final delivery of the tidy database

Multi-fair coordination

One framework contract for every fair of the year.

For those who exhibit several times a season: all stops planned in advance, the same service spec everywhere, a single contact and reporting you can compare between one fair and the next. It’s the service that really cuts internal work.

Exhibition calendar planned at the start of the year
Identical service spec across every stop
A single contact and consolidated budget
Performance comparison between different fairs

Additional services and hospitality

Cloakroom, reserved area, material handout, side events.

The figures that round off a busy stand: keeping it tidy, handing out catalogues, staffing the client area and managing the guest list at the evening events linked to the fair.

Cloakroom and reserved guest area
Handout of catalogues, gadgets and press materials
Welcome at dinners and side events
Support for the stand’s catering service

Sectors

How the service changes with what you exhibit

Headcount isn’t enough: the type of visitor and the average dwell time on the stand matter.

Engineering, subcontracting and industry

A technical audience and long days. You need profiles that recognise the qualified visitor and don’t waste your engineers’ time on the stand.

Food, drink and beverage

Tastings, sampling and hygiene rules. Staff must handle samples and queues while keeping the area spotless all day.

Furniture, design and construction

Large stands, visitor journeys, materials to touch. What counts is protecting the build and being able to talk about finishes and specifications.

Fashion, jewellery and accessories

Buyers by appointment and temporary showrooms: appointment management, confidentiality and image care are the heart of the service.

Health, pharma and congresses

A regulated setting: accreditations, attendee registration, room management and strict adherence to timing and procedures.

Tourism, services and public sector

Regional collectives and institutional pavilions hosting several companies: it takes coordination between different parties under one roof.

Glossary

The words of trade-fair staffing

A minimum vocabulary to read quotes — ours and anyone else’s — without misunderstandings.

Trade days: The days reserved for press, buyers and industry professionals. They need fewer staff but more qualified, often bilingual, profiles.
Framework contract: The agreement that fixes rates and terms for all the events of a season, avoiding renegotiation at every stop.
Lead collection: The structured gathering of contacts at the fair via badge scanning or a digital form, with shared rules on what qualifies a useful contact.
Team leader: The person who coordinates the team on site: attendance, shifts, breaks, replacements and a daily report. Recommended from four staff up.
Exhibitor badge: The named accreditation that lets staff access the venue, requested by the exhibiting company on the fair’s portal.
Collective: A pavilion or area hosting several companies under one direction, often institutional or consortium-based: it requires coordination between different parties.

Keep exploring

Other useful pages

Profiles How we work Compare & costs FAQ Contact Company International clients

Tell me what you exhibit, I’ll tell you who you need

In a thirty-minute call we define profiles, numbers and shifts. The written quote arrives by the next working day.

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